E-commerce Store Settings

From Laris Support Wiki

Definition: Configure the e-commerce settings for your business. Specify whether you would like to use e-commerce to increase sales, auto-pricing settings, appearance specifications, and custom content. Note: for users operating with multiple warehouse locations, this section is controlled on a per warehouse basis. If you have enabled the "Multiple e-commerce sites" option in control panel Step 2) Mobile Inventory Settings, be sure to set these settings for each new warehouse added.

1 E-Commerce Store Settings
2 Using Analytics Scripts
3 Auto-Pricing Settings
4 Customize your E-Commerce Appearance
5 Design Master
6 FAQ

e-Commerce Store: In addition to selling your products on auction venues, you can also sell products on your own website. All you’ll need to run a fully operational, interactive e-commerce website is a domain name and few minutes to configure the wizard. Then, customers will be able to make purchases right from your e-commerce webpage. You can also utilize the Global Checkout feature which will replace the normal venue checkout with your website. If you are ready to use the [[Global Checkout]], call your account representative to get the feature turned on.

E-Commerce Store Settings

Use e-Commerce - If you have a domain and are ready to sell products on your e-commerce site, you can enable e-commerce.

Domain name (URL) - To use your e-commerce site, you should have a domain name registered. For example: www.yourstore.com. If you have a domain name already registered, enter it.

Customer service phone number - enter your phone number.

Customer Service Email Address - Enter the e-mail address you would like to display and receive all questions to for your e-commerce listings. This is the e-mail address that will receive messages when someone uses your "Contact Us" page on your e-commerce website.

Clean up unpaid orders after xx hours : Specify the timeframe (in hours) for how long the unpaid orders will remain active (pending payment) until the payment is received.

(ie. If this value is set to 4, then within 4 hours from the time that the order was created and the payment was not received, Laris will automatically release those products from the pending order, place them back into your available inventory and delete the unpaid e-commerce order itself. (The recommended value is between 1-4 hours, unless you want your customer to be able to log in, for example, the next day and be able to checkout for the items that he placed into their shopping cart today.

Note : When an item is placed in a pending payment order - it is no longer available on your e-commerce site unless the available quantity of this item is greater than zero.

Show Zero Quantity - When a product is sold on your e-commerce site and zero quantity remains for that product, the e-commerce listing will still remain and reflect it’s “Out of Stock” status.

Display only unique products : When this feature is enabled, only unique manufacturer, model, and model descriptions will be displayed on your e-commerce site.

For Example: If you add two unique product IDs with

Manufacturer : IBM
Model : T30
Model Description : P4 2GHz laptop

only one T30 will be displayed on your e-commerce site until it has sold, but as soon as the first one sells, the second T30 wil automatically get listed.

Display eBay Item Specifics : Enabling this option will display eBay item specifics in your e-commerce product details page.

For Example: A digital camera has additional item specifics entered on eBay such as resolution, how many megapixels etc..

These are the additional item specifics that will appear in the product details of the product in your e-commerce, if this option is enabled.

Display Total Available Qty - this will show the available items on your e-commerce site.

Ecommerce Registration Mode: There are two options to choose from when choosing the registration mode for your website.
Registration with Password Required - this option will require buyers to specify a custom password when purchasing items from your e-commerce website.
Auto-generated password, not required when registering - this option will not prompt buyers for a password and e-mail them a auto-generated password after they register.
SSL Enabled (https://) - With this option you can specify if you would like to enable SSL on your e-commerce site. Please note, that you must already have an SSL certificate setup on your account in order to enable the SSL certificate. If you do not have an SSL certificate, or are unsure, please contact your account representative for more information.

Using Analytics Scripts

Analytics scripts are generally a free service offered by Google, Yahoo, Microsoft adCenter and various other service providers which generate detailed statistics about the visitors to a website, order and sale. Its main highlight is that you can optimize your AdWords advertisement and marketing campaigns based on where the visitors came from, how long they stayed on the website, their geographical position and what they are buying. You may enter more than one Analytics script here if you would like to track statistics with multiple service providers.

The Analytics Script box should have the main script that will track user behavior on each page pasted in.
The Tags for Orders are used when tracking conversions on your e-commerce website.
After setting up your analytics script, you can test the functionality of the script with an existing order.

Auto-Pricing Settings

Use Autopricing - Autopricing is a tool that gathers information about your products and attempts to price them automatically. When compiling an auto-generated price, the autopricing engine will look through various criteria such as MSRP, retail price, reserve prices and previous selling prices.

Autopricing Based On - Specify which price autopricing should use if a specific e-commerce price is not provided for the item.

Autopricing Formula - You could define the formula for autopricing by entering it here. For example, you may indicate that if autopricing is based on MSRP, the automatically calculated price would be set as 90% of the MSRP.

Customize your E-Commerce Appearance

Enter your company name - This will be in the TITLE tag of each of your pages before the rest of the title. This can be used more stragegically for SEO then putting your actual store name in the text box. You might want to input your main keyword instead.
Next, choose to use your company logo or store name on your website. This selection will show up in your e-commerce template.

Design Master

Choose one of the templates that are included with Laris.
You can customize the content on each page by clicking the bar under the design master called "Customize e-commerce Content".
When you click edit towards the right of the interface, a WYSIWYG editor will show up and you can customize your website.